Having a good logo makes all the difference for a brand. It makes your page on social media professional and recognizable, helping you turn cold interest into a dedicated follow. Making a good logo is as complicated as you make it, so here’s five tips on how to keep the process simple.

1. Use AI To Make a Logo

Unless you’re good at graphic design or artistic, use AI. This is what my logo, made using Google Gemini, looks like:

It’s clean, it uses the colors that I want, and it has the abbreviated letters of my brand name. Does it look like it’s AI generated? Maybe, if you look close enough. But it gets the job done online without looking like AI slop. When this is what people see everytime I post or comment online:

It makes my brand recognizable and professional. So if you’re struggling because you’re not creative, go use AI. As I mentioned Gemini is a great model, Claude and ChatGPT can also get the job done for you.

2. Pick Your Name First

Deciding your name and logo at the same time doesn’t help anything. You need to know your name before you design your logo. Actually, there’s multiple things you should decide BEFORE making a logo:

• What sport you’re making content about
• If you’re pushing any specific teams
• If you have a set of colors you consistently use
• What your brand’s name is

Once you decide those, think about connecting them to your logo. Include part or all of your brand name in the logo. Include your colors, or your favorite team’s colors. If you’re looking for your favorite team’s colors, save websites like teampalettes.com or teamcolorcodes.com. If you’re on Canva, save your colors to your brand template, it’ll save you a LOT of time.

3. Don’t Put Team/League Logos DIRECTLY On It

Even though you want to put your team’s colors in your logo, stay away from using THEIR logo. Part of Instagram’s rules for being verified (having the all-important blue check) is not having a team’s logo in your profile picture. It’s not explicitly stated, it’s more of an unwritten rule that creators have discovered. In some cases it’s fine, but we generally try to stay away from it in the sports world.

I applied and was rejected several times with one of my old logos, which had the NFL picture in the center. As soon as I changed it to what I have now, I was able to get verified. A small tip that will save you a headache and re-brand down the road.

4. It’s Not Permanent

When you’re making a logo, don’t think it has to be perfect. Don’t waste time feeling pressured to make it exactly correct. If you feel the need in the future, you can re-brand and change it. Especially if you build a dedicated community, most people really won’t mind. It’s up to you how often you change your logo, so again it does NOT have to be perfect.

I haven’t changed my logo since I had Gemini make the CNF one in April. Before then, I changed it a couple times. It’s also fun to have seasonal logos, especially if you are a more creative page, like @corndoggylol.

5. Simple Is Best

This is the logo of @nflmemes_ig, one of the largest pages on Instagram with over 2.3 million followers.

If this doesn’t encourage you about making your own logo, I don’t know what will. A lot of the most successful pages have pretty simple logos. That really speaks to the true purpose of logos. At the end of the day, your content is what matters most. The chances you get a follower purely from your logo are so small, but it does make you recognizable and professional online. So take the time to make a good logo, but then get back to working on your content.

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